In this episode, Ash is joined by Tyler Nixon - a Physique Academy coach known for his human-first, no-BS approach to online coaching.
From starting his fitness journey at 17 with low confidence and no clear direction, to becoming a trusted transformation coach, Tyler has built his career on empathy, high standards, and telling clients what they need to hear, not just what they want to hear. This conversation uncovers the dark side of online coaching no one talks about - fake results, surface-level plans, and why so many coaches burn out or fail to deliver.
Tyler pulls back the curtain on what actually drives client success, the uncomfortable conversations that separate average from elite, and how to navigate an industry full of noise and false promises.
What You’ll Learn in This Episode:
Tyler’s personal transformation from low confidence teen to respected coach
The hidden problems inside the online coaching industry
Why “tough love” can be the ultimate form of care in coaching
How to spot if a coach actually knows their stuff
Mindset shifts that keep both clients and coaches progressing
The difference between good marketing and real coaching
How Tyler structures plans for long-term, sustainable results
What separates an average coach from a career coach
The trends that will shape online coaching in 2025 and beyond
