THE ARMSTRONG PROGRAM

Phase 1 is where we strip away the excuses, cut through the noise, and build a body that demands respect. Our clients lose a minimum of 10kg of body fat in this phase, carving out a lean, athletic physique that sets the foundation for what’s to come. This isn’t about shortcuts, it's about discipline, accountability, and showing up as the man you’re capable of being.Our elite coaching team will hold you to the highest standard, ensuring you don’t just follow the plan, you dominate it. We provide one-on-one accountability, constant feedback, and the push you need to stay locked in. Every meal tracked, every session executed, every milestone hit, we’re with you every step of the way, making sure you don’t fall off when things get tough. This level of accountability is what separates results from mediocrity. We’ll design a custom nutrition plan that fuels your fat loss without leaving you hungry, weak, or second-guessing yourself. This isn’t about fad diets or gimmicks, it's about eating like a man who’s serious about performing at his best. Paired with a tailored training program, built to fit your schedule and maximize your progress, you’ll see your strength, endurance, and performance skyrocket session by session.But real transformation isn’t just physical it’s mental. That’s why we incorporate recovery and resilience techniques like meditation to sharpen focus, breathwork to control stress, sauna therapy to enhance recovery, and ice baths to harden your mindset. These tools aren’t optional, they're essential for the kind of transformation we deliver.By the end of Phase 1, you’ll be sitting at 10–12% body fat with the habits, routines, and mindset of an elite high performer.And this isn’t the finish line. While others stop here, we’re just getting started.

Getting in shape is one thing, staying in shape is another. Most men can lose weight, build muscle, or get lean for a short period, but few know how to maintain those results long-term. That’s why Phase 2 exists. This is about long lasting sustainable results. This is where we lock in your physique for life, teaching you how to increase your calorie intake, fuel high performance, and stay in peak condition without back steps.At this stage, you’re already lean, strong, and performing at a high level. Now, we take it even further. You’ll learn how to eat more while keeping your body fat low, ensuring you never feel like you’re “on a diet” again. No more rebounding, no more yo-yo dieting, just a structured, science-backed approach to staying in elite shape year-round.This isn’t just about maintaining your physique, it's about optimizing every aspect of your performance. With increased food intake, your strength, endurance, and recovery will reach new heights. Now, you attack life with more energy. Every session, every challenge, every competition you’ll perform at a level you never thought possible.But the real shift happens in your mindset. This phase isn’t just about how you train, it's about how you think. You’ll learn to eliminate self-doubt, destroy mental barriers, and build bulletproof discipline that carries over into every area of your life.•At work, you’ll move with more clarity and focus, smashing through tasks that used to drain you.•In business, your drive and execution will sharpen, leading to career-best performances.•In relationships, your confidence and energy will elevate how you show up for those who matter most.Most men get in shape once and then lose it. You won’t be one of them. This is where you become the man who stays at the top physically, mentally, and professionally all year round.The next level isn’t just about getting there it’s about staying there. And we’re going to make sure you do.

(Depending on client's individual goals they may choose to work on new sporting goals, or bulk up and build muscle) Phase 3 is all about looking ahead to “what’s next”. We’ll work with you to set much bigger goals and challenges for yourself. This is different for every client, but usually takes one of two routes: 1) We move to a building phase, where we show you the right way to add lead size and muscle mass to your Physique without losing the definition you’ve worked so hard to achieve. 2) We start working towards specific performance goals, like a Hyrox, marathon, TriAthlon, sub-18-minute 5k, bodybuilding show, hybrid training or marathon. Taking you to new levels of strength and endurance. During this third phase is when you’ll feel yourself becoming physically and mentally “ready for anything.”