In today’s episode, Ash is joined by George Armstrong, CEO and Founder of Physique Academy, for one of the most raw and inspiring conversations yet. We dive deep into how George turned pain into purpose, built a coaching brand from the ground up, and continues to push the vision forward while honouring the people and lessons that shaped him.
This episode is packed with insights on leadership, overcoming adversity, personal growth, and what it truly takes to succeed, not just in business, but in life.
What you’ll learn in this episode:
How George found bodybuilding through family influence and inspiration.
The true grind behind building Physique Academy from zero.
What it really takes to join the PA coaching team standards, mindset, and vision.
How George’s personal loss became the catalyst for growth and self-discovery.
Why fitness and mental health are permanently connected.
The long-term vision for The Armstrong Foundation and leaving a legacy.
